Many link builders ignore links that have the 'NoFollow attribute due to the fact that the search engine spiders will not visit those links or pass on 'link juice'. We are often asked if we include NoFollow links when planning a campaign strategy, and the answer is a resounding YES. Here are 5 reasons why NoFollow should be a part of any link building campaign: Profile: The single most important aspect of building a successful link campaign is maintaning a 'natural link profile'. The main search engines consider the type and balance of links and this profile must appear as natural as [ Read More ]