Our link building service comprises of a wide range of natural link-building processes. Here is a brief synopsis of what we actually do:
Article Writing & Syndication:
WHAT WE DO
We research and write a 400-500 word article on your behalf relating to your website or service. Each article will normally have a partucular ‘angle’ with a view to it being of interest to other webmasters and will contain relevant content and a number of links back to your website.
We then submit each one to the most relevant and ‘trusted’ online article directories which has the effect of establishing targeted inbound links to your website, and, more importantly, makes the content (including links) available for other webmasters to reproduce on their website or blog.
WHAT WE DON’T DO
We don’t auto-submit articles to thousands of directories in the distant hope that some of them will pass on ‘authority’. This approach will usually reduce the ‘trust’ score of your website and could even result in search engine penalties.
Press Release Writing & Syndication:
WHAT WE DO
We assess your service, and write a 400-500 word press release. We then submit the release to news agencies (local and national), press release hubs, social media websites, and blogs within your sector.
Press releases are always written with a view to having an ‘effect’ on the reader, for example, being a hot topic, breaking news, a publicity opportunity, a controversial development or any other content that is likely to be reproduced, or rewritten along with links to your website.
WHAT WE DON’T DO
We do not write generic and non-newsworthy press releases for the sake of output. We only send releases that we believe will attract interest from media agencies both nationally and locally and which, in turn, will attract natural links.
Social Bookmarking
WHAT WE DO
Social bookmarking sites are more popular than ever and we harness this popularity by submitting any website pages that contain high-quality and original content. This has the effect of creating a direct link from the social bookmark website to your own page and makes the page available for other webmasters to link to directly.
WHAT WE DON’T DO
We don’t bookmark pages that are unlikely to attract a reaction from the target community. This is a waste of resources and will have little effect, especially in relation to the time involved in the submission process.
Guest Blog Posting
WHAT WE DO
As an additional means of attracting high-quality links, we are happy to approach members of the blogosphere that operate within your sector, and write a unique blog post on your behalf. We only target blogs that have a high relevancy to your own website content, and that we believe will positively benefit your website through additional link score and traffic exposure.
WHAT WE DON’T DO
Approach new blogs, or blogs that have little or no relevancy to your website.
General One-Way Link Building
WHAT WE DO
One of the few ‘old school’ link building activities that still works is to manually approach webmasters who operate ‘high authority’ websites within your niche and ask for one! There are many ways to obtain one-way links through partner websites without the need for purchasing them directly (an activity frowned upon by Google in particular). We wont be giving all our secrets away just yet, but this simple approach often yields excellent results.
WHAT WE DON’T DO
We do not indulge in any unethical or ‘black-hat’ activity as a quick fix solution. We also do not build links using link farms, link wheels, or any other websites that are likely to attract or have attracted search engine penalties.
Reciprocal Link Building
WHAT WE DO
Reciprocal (2-way) link building has been greatly devalued over the past few years, but its still has a place providing partner links are from a trusted source with highly relevant content and providing that the total number of reciprocal links account for only a small proportion of your total inbound link count.
We identify potential partners and approach them manually, using proven approach emails.
WHAT WE DON’T DO
We do not use reciprocal linking as an outright strategy as we recognise its use only as a supplemental method of link building.
We Report Everything!
WHAT WE DO
We provide a monthly report to all clients detailing exactly what has been done through the month, including links to placements, posts, article content, and more.
WHAT WE DON’T DO
Charge you a monthly fee and then ‘claim’ to be doing lots of work on your behalf!
